Masterson, Rosalind and David, Pickton. <br/><br/>
Marketing, an introduction : 
[by] Masterson, Rosalind and David, Pickton. 
 - New York;  McGraw-Hill Education.  2004. 
 - 444p. 
<br/><br/><label>ISBN: </label>978-007709876-6 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 2004