@book{4047,
	author = {Wilmshurst, John. and Mackay, Adrian.},
	title = {The fundamentals and practice of marketing /},
	publisher = {Butterworth-Heinemann,},
	year = {2002.},
	address = {Oxford ;},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/description/els031/2002026236.html}
}