01302cam a2200313 a 4500 4016 4016 15303098 OSt 20250811110441.0 080522s2009 njua b 001 0 eng 2008022827 9780470238271 (cloth) 0470238275 (cloth) (OCoLC)226361770 DLC DLC BTCTA BAKER YDXCP C#P BWX VP@ DLC HF5415.15.M67 2009 22 Morgan, Adam, 1969- Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. 2nd ed., [Rev. & expanded]. Hoboken, N.J. : Wiley, c2009. xxiv, 336 p. : ill. ; 24 cm. Includes bibliographical references (p. 315-319) and index. Product management. Management School of Business and Education Brand name products School of Business and Education Management New products. Management School of Business and Education Table of contents only http://www.loc.gov/catdir/toc/ecip0819/2008022827.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-03-02 purchase 3191.00 HF5415.15.M67 2009 KYU//2017/7318 2017-03-02 2017-03-02 LLB