Griffin, Andrew, 1972-

New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. - Philadelphia : Kogan Page Ltd, 2009. - vi, 176 p. ; 24 cm.

Includes bibliographical references (p. 165-168) and index.

Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.

9780749456337

2009017652


Corporate image--School of Business and Education
Corporations--School of Business and Education
Social responsibility of business.--School of Business and Education

HD 59.2 / .G75 2009

HD 59.2 .G75 2009