New strategies for reputation management : gaining control of issues, crises & corporate social responsibility /
Andrew Griffin.
- Philadelphia : Kogan Page Ltd, 2009.
- vi, 176 p. ; 24 cm.
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
9780749456337
2009017652
Corporate image--School of Business and Education Corporations--School of Business and Education Social responsibility of business.--School of Business and Education