01418cam a2200361 a 4500 3975 3975 15390730 OSt 20250806121913.0 080731s2009 nyua b 001 0 eng 2008034041 GBA8D8800 bnb 014852321 Uk 9780765622600 (pbk. : alk. paper) 0765622602 (pbk. : alk. paper) (OCoLC)ocn239238559 (OCoLC)239238559 DLC KyUL YDXCP BTCTA UKM C#P BWX CDX DLC HF 5823 .J84 2009 HF 5823 .J84 2009 22 Jugenheimer, Donald W. Advertising management / Donald W. Jugenheimer and Larry D. Kelley. Armonk, N.Y. : M.E. Sharpe, c2009. vii, 222 p. : ill. ; 24 cm. Includes bibliographical references and index. Advertising School of Business and Education Marketing Advertising. Marketing School of Business and Education Advertising Case studies. Marketing School of Business and Education Kelley, Larry D., 1955- Table of contents only http://www.loc.gov/catdir/toc/ecip0824/2008034041.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-03-01 Purchase 7841.00 HF 5823 .J84 2009 KYU/2017/7294 2017-03-01 2017-03-01 LLB