Jugenheimer, Donald W. <br/><br/>
Advertising management / 
Donald W. Jugenheimer and Larry D. Kelley. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2009. 
 - vii, 222 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780765622600 (pbk. : alk. paper) 0765622602 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008034041 
<br/><br/><label>Nat. Bib. No.: </label>GBA8D8800  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014852321  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--School of Business and Education<br/>Advertising.--School of Business and Education<br/>Advertising--School of Business and Education--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5823  / .J84 2009 
<br/><br/><label>Dewey Class. No.: </label>HF 5823 .J84 2009