@book{3975,
	author = {Jugenheimer, Donald W. and Kelley, Larry D.,},
	title = {Advertising management /},
	publisher = {M.E. Sharpe,},
	year = {c2009.},
	address = {Armonk, N.Y. :},
	url = {http://www.loc.gov/catdir/toc/ecip0824/2008034041.html}
}