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    <namePart>Ford, Brian R.</namePart>
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    <namePart>Pruitt, Patrick T.</namePart>
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    <publisher>J. Wiley &amp; Sons Inc.</publisher>
    <dateIssued>c2007</dateIssued>
    <dateIssued encoding="marc">2007</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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    <extent>xix, 233 p. : ill. ; 23 cm.</extent>
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  <tableOfContents>The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion.</tableOfContents>
  <note type="statement of responsibility">Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt.</note>
  <note>Rev. ed. of: The Ernst &amp; Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. c1993.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>New business enterprises</topic>
    <topic>School of Business and Education</topic>
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    <topic>School of Business and Education</topic>
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