00931cam a2200301 a 450000100090000000300040000900500170001300800410003001000170007102000220008803500240011004000450013404100070017904200080018605000250019408200140021910000290023324500900026225000120035226000360036430000330040050400530043365000270048665000280051365000350054165000340057670000190061015924623OSt20150804030653.0090928s2011    mauab    b    001 0 eng    a  2009039795  a978-81-317-5939-4  a(OCoLC)ocn441947355  aKyUCLcKyUCdYDXdYDXCPdCDXdBTCTAdDLC  aEN  apcc00aHF5415.13b.L58 201100a658.82221 aLovelock, Christopher H.10aServices marketing :bpeople, technology, strategy /cby Lovelock, Christopher  et al  a7th ed.  aBoston,bPrentice Hall,cc2011.  a683p. :bill., map ;c29 cm.  aIncludes bibliographical references and indexes. 0aMarketingxManagement. 0aProfessionsxMarketing. 0aService industriesxMarketing. 0aCustomer servicesxMarketing.1 aWirtz, Jochen.