Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
by Lovelock, Christopher  et al 
 - 7th ed. 
 - Boston,  Prentice Hall,  c2011. 
 - 683p. :  ill., map ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>978-81-317-5939-4 
<br/><br/><label>LCCN: </label>2009039795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L58 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8