00527nam a22001697a 450000500170000000800410001702000180005804000090007604100070008505000240009208200220011624501080013825000120024626000390025830000120029765000480030920250811125415.0170301b        xxu||||| |||| 00| 0 eng d  a9781133191421  aKyUL  aEN  aHF 5823 b.S55 2013  aHF 5823 .S55 2013  a     Advertising, promotion, and other aspects of integrated marketing communicationcShimp, Terence A.  a9th ed.  aBrazil :bCengage Learning,c2013.  a729 p.:  2MarketingxSchool of Business and Education