Public relations :   contemporary issues and techniques 
Jefkins, Frank William; Jefkins, Frank William; Egan, John, 1952-; Xu, Baiyi 
 - London :  Routledge,   2004. 
 - 431 p.: 
<br/><br/><label>ISBN: </label>9780750657242 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HD 59  /  .B35 2004 
<br/><br/><label>Dewey Class. No.: </label>B35 2004