Services marketing :   an interactive approach 
Fisk P. Raymond, Stephen J. Grove and Joby John 
 - U.S.A  Cengage Learning  2014. 
 - 261 p.: 
<br/><br/><label>ISBN: </label>9781285193908 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HD 9980.5   / .F57 2014 
<br/><br/><label>Dewey Class. No.: </label>HD 9980.5 .F57 2014