Marketing for hospitality and tourism : 
[by] Philip Kotler  
 - United Kingdom ;  Pearson ;  2017. 
 - p570 
<br/><br/><label>ISBN: </label>0132017733 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>Dewey Class. No.: </label>