Rackham, Neil.

Rethinking the sales force : redefining selling to create and capture customer value / Neil Rackham, John R. DeVincentis. - New York : McGraw-Hill, c1999. - x, 308 p. : ill. ; 24 cm.

Includes index.

9780071342537

98047875


Sales management.--School of Business and Education
Selling.--School of Business and Education

HF5438.4 / .R34 1999

HF5438.4 .R34 1999