01869cam a22003498i 4500999001500000001000900015003000400024005001700028008004100045010001700086020001800103040002400121041000700145042000800152050002300160082002600183100002200209245004100231250001700272263000900289264003900298300001300337336002100350337002500371338002300396505074000419650006701159650008101226906004501307942001301352952015401365  c3910d391017853048OSt20250811150501.0130815s2013    enk           000 0 eng    a  2013033209  a9781292100111  aDLCbengcKyULerda  aEN  apcc00aHF 1416b.H65 201300aHF 1416 .H65 20132231 aHollensen, Svend.10aGlobal marketing :cSvend Hollensen.  a7th edition.  a1309 1aHarlow, England :bPearson,c2017.  apages cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier0 aGlobal marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme. 0aExport marketing.2MarketingxSchool of Business and Education 0aExport marketingvCase studies.2MarketingxSchool of Business and Education  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2017-03-01ePurchaseg6735.00l1oHF 1416 .H65 2013pKYU/2017/7378r2026-03-31s2017-05-13w2017-03-01yLLB