Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 7th ed. 
 - Boston :  Pearson,  c2014. 
 - xxix, 459 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9780133074673 0133074676 
<br/><br/><label>LCCN: </label>2012027317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415.2.B779 2014  / .B779 2014 
<br/><br/><label>Dewey Class. No.: </label>HF5415.2.B779 2014