foundations, ferment, and future Baran, Stanley J. creator author. Davis, Dennis K. author. text ctu 2015 2015 Seventh edition. monographic eng EN

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xxi, 408 pages ; 24 cm. Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research. Stanley J. Baran, Dennis K. Davis. Includes bibliographical references (pages 371-396) and index. Mass media School of Business and Education P 90 .B37 2015 P 90 .B37 2015 9781285052076 (pbk.) 1285052072 (pbk.) 2013949097 UKMGB 130828 20250731091108.0 17867919 eng