02147cam a22004337i 4500 3894 3894 17867919 OSt 20250731091108.0 130828t20152015ctu 001 0 eng d 2013949097 GBB3A5919 bnb 016547531 Uk 9781285052076 (pbk.) 1285052072 (pbk.) (OCoLC)ocn864086749 UKMGB eng KyUL rda OCLCO YDXCP BTCTA XII OCLCO OCLCF DLC EN lccopycat P 90 .B37 2015 P 90 .B37 2015 23 Baran, Stanley J., author. Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. Seventh edition. Stamford, CT : Cengage Learning, [2015] ©2015 xxi, 408 pages ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Cengage series in mass communication and journalism Includes bibliographical references (pages 371-396) and index. Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research. Mass media School of Business and Education Philosophy Davis, Dennis K., author. Cengage series in mass communication and journalism. 7 cbc copycat 2 ncip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-03-01 Purchase 9674.00 1 P 90 .B37 2015 KYU/2017/7147 2026-03-31 2021-05-25 2017-03-01 LLB