01958cam a22003857i 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000250012502000220015003500240017204000710019604100070026704200140027405000200028808200230030810000320033124501040036325000210046726400460048826400110053430000290054533600260057433700280060033800270062849000560065550400670071150506450077865000610142370000310148483000570151517867919OSt20250731091108.0130828t20152015ctu           001 0 eng d  a  2013949097  aGBB3A59192bnb7 a0165475312Uk  a9781285052076 (pbk.)  a1285052072 (pbk.)  a(OCoLC)ocn864086749  aUKMGBbengcKyULerdadOCLCOdYDXCPdBTCTAdXIIdOCLCOdOCLCFdDLC  aEN  alccopycat00aP 90b.B37 201504aP 90 .B37 20152231 aBaran, Stanley J.,eauthor.10aMass communication theory :bfoundations, ferment, and future /cStanley J. Baran, Dennis K. Davis.  aSeventh edition. 1aStamford, CT :bCengage Learning,c[2015] 4c©2015  axxi, 408 pages ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier1 aCengage series in mass communication and journalism  aIncludes bibliographical references (pages 371-396) and index.0 aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research. 0aMass mediaxSchool of Business and Education2Philosophy1 aDavis, Dennis K.,eauthor. 0aCengage series in mass communication and journalism.