01055cam a2200277 a 450000100090000000300040000900500170001300800410003001000170007102000250008802000220011303500210013503500240015604000350018005000350021508200260025010000320027624500590030825000210036726000630038830000510045150001120050265000610061470000200067585600820069515152249OSt20250806084918.0080124s2008    njua          000 0 eng    a  2008003309  a9780273711568 (pbk.)  a0273711563 (pbk.)  a(OCoLC)191697384  a(OCoLC)ocn191697384  aLCcLCdYDXdYDXCPdBTCTAdDLC00aHF5415.K6314 2008b.K6314 200800aHF5415.K6314 2008222  aPhilip Kotler ... [et al.].00aPrinciples of marketing /cPhilip Kotler ... [et al.].  a5th European ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2008.  axxxv, 1020 p. :bill. (chiefly col.) ;c28 cm.  aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. 0aMarketing.2Marketing xSchool of Business and Education1 aKotler, Philip.413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip089/2008003309.html