01658cam a2200325 a 4500 15741629 20150804025440.0 090518s2010 njuab b 001 0 eng 2009019796 978-81-317-5531-0 r) (OCoLC)ocn297149498 KyUCL KyUC YDX BTCTA YDXCP CDX SINPL DLC EN HF 5415.135 .K47 2010 658.8/02 22 Kerin, Roger A. Strategic marketing problems : cases and comments by Roger A. Kerin, Robert A. Peterson. 12th ed. Upper Saddle River, N.J. : Prentice Hall, c2010. xi, 708 p. : ill., maps ; 29 cm. Includes bibliographical references and indexes. Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. Marketing Decision making Case studies. Marketing Management Case studies. Peterson, Robert A. (Robert Allen), 1944- 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 388 388 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2015-08-04 Purchase 1880.00 2 HF 5415.135 .K47 2011 KYUC/2014/4390 2026-03-31 2021-02-23 2015-08-04 LLB