01840cam a2200361 a 4500999001300000001000900013003000400022005001700026008004100043010001700084020001800101020001500119035002400134040004300158041000700201042000800208050002600216082001400242100002000256245006500276250001500341260005500356300004000411504005100451505034500502650005900847700003100906906004500937942001300982952016200995952016201157952015901319  c386d38616533468OSt20260526145946.0101104s2012    njua     b    001 0 eng    a  2010046655  a0-273-75336-3  a0132102927  a(OCoLC)ocn678924608  aKyUCLcKyUCdYDXdYDXCPdBWXdCDXdDLC  aEN  apcc00aHF 5415.13b.K64 201200a658.82221 aKotler, Philip.10aMarketing management /cby Philip Kotler, Kevin Lane Keller.  a14th [ed.]  aUpper Saddle River, N.J. :bPrentice Hall,cc2012.  axxii, 679 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references and index.0 aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 0aMarketingxSchool of Business and Education2Marketing1 aKeller, Kevin Lane,d1956-  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2015-08-04ePurchaseg2660.00l1oHF 5415 .13 .K64 2012pKYUC/2013/3560r2017-04-03s2017-03-27t1w2015-08-04yLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2015-08-04ePurchaseg2660.00l3oHF 5415 .13 .K64 2012pKYUC/2013/3559r2026-03-31s2025-07-02t2w2015-08-04yLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2015-08-26ePurchaseg2660.00l5oHF 5415 .13 .K64 2012pKYUC/2013/3561r2026-03-31s2023-01-25w2015-08-26yLLB