Kotler, Philip. creator Keller, Kevin Lane 1956- text bibliography nju Upper Saddle River, N.J Prentice Hall c2012 2012 14th [ed.] monographic eng EN

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xxii, 679 p. : col. ill. ; 29 cm. Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. by Philip Kotler, Kevin Lane Keller. Includes bibliographical references and index. Marketing School of Business and Education HF 5415.13 .K64 2012 658.8 0-273-75336-3 0132102927 2010046655 KyUCL 101104 20260526145946.0 16533468