Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 3rd ed. - Singapore ; New York : Prentice Hall, 2003. - xxvi, 771 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

0131001353 (pbk.) 0131066250 (hard)

Library of Congress -- Jakarta Overseas Office S[dollar]42.90

2003411922


Marketing--School of Business and Education
Marketing--School of Business and Education--Asia--Case studies.

HF5415.13.M253 2003 / .M253 2003