@book{3834,
	author = {Scott, David Meerman,},
	title = {The new rules of marketing & PR :},
	publisher = {John Wiley & Sons, Inc.,},
	year = {[2015]},
	address = {Hoboken, New Jersey :},
	edition = {Fifth edition.},
	url = {https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html}
}