Evans, Joel R. and Borry Berman <br/><br/>
Marketing:  marketing in the 21st century 
by Evans, Joel R. [and] Borry Berman  
 - 8th ed. 
 - New Delhi  Biztantra  2003 
 - 687p.:  ill.: appendix.: index 
<br/><br/><label>ISBN: </label>81-7722-382-8 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415  / .E92 2003