how to research and develop design concepts Bramston, Dave creator author. text bibliography nyu 2016 Second edition. monographic eng

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pages cm. "The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"-- Machine generated contents note: -- Contents -- IntroductionChapter 1: Just Imagine If It Were Possible -- Absorb -- Thoughts -- Observations -- Student projectChapter 2: Thinking Differently -- Understanding -- Profiles -- Themes -- Student projectChapter 3: Explore Fun -- Materials -- Exploration -- Communication -- Student projectChapter 4: Sensory Perceptions -- Added values -- Emotions -- Conflicts -- Student projectChapter 5: Adopting the Responsibility -- Sustainability -- Tinkering -- Values -- Student projectChapter 6: Evolving the Reality -- Analysis -- Change -- Direction -- Student projectConclusion -- Glossary -- Further resources -- Index -- Acknowledgements and credits. by David Bramston and Ye Li. Includes bibliographical references and index. Product design School of Engineering and Technology Creative thinking School of Engineering and Technology DESIGN / Product School of Engineering and Technology TECHNOLOGY & ENGINEERING / Industrial Design / Product School of Engineering and Technology TS171 .B69 2016 658.5/752 DES011000 TEC016020 9781472581969 (paperback) 9781472581976 (epdf) 2015044116 KyUL 151112 20250708152950.0 18853244 eng