Advertising & sales promotion 
Kazmi, S. H. H 
 - 3rd ed. 
 - New Delhi :  Excel books,  2008. 
 - 660 p.: 
<br/><br/><label>ISBN: </label>9788174466396 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5823   / .K39 2008 
<br/><br/><label>Dewey Class. No.: </label>HF 5823 .K39 2008