Consumer behaviour :  in indian context 
Srivastava, K.K., and Sujata Khandai 
 - New Delhi :  Galgotia publishing company,  2002. 
 - 605 p.: 
<br/><br/><label>ISBN: </label>9788185989839 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / .S65 2002 
<br/><br/><label>Dewey Class. No.: </label>HF 5415.3 .S65 2002