The economics of quality, grades, and brands /
Peter Bowbrick.
- London ; New York : Routledge, 1992.
- xvii, 343 p. : ill. ; 23 cm.
Includes bibliographical references (p. [323]-331) and indexes.
0415078482 0415078474 (pbk.)
91041640
Quality of products.--School of Business and Education Commercial products--School of Business and Education Brand choice.--School of Business and Education Consumers' preferences.--School of Business and Education