Bowbrick, Peter.

The economics of quality, grades, and brands / Peter Bowbrick. - London ; New York : Routledge, 1992. - xvii, 343 p. : ill. ; 23 cm.

Includes bibliographical references (p. [323]-331) and indexes.

0415078482 0415078474 (pbk.)

91041640


Quality of products.--School of Business and Education
Commercial products--School of Business and Education
Brand choice.--School of Business and Education
Consumers' preferences.--School of Business and Education

HF5415.157 / .B69 1992

658.5/62