@book{3682,
	author = {Oliver, Sandra. and Chartered Institute of Public Relations.},
	title = {Public relations strategy /},
	publisher = {Kogan Page/CIPR,},
	year = {2010.},
	address = {London ;},
	edition = {3rd ed.},
	note = {Published in association with the Chartered Institute of Public Relations.},
	url = {http://www.loc.gov/catdir/enhancements/fy1006/2009020214-t.html}
}