01214cam a22003254a 4500 3667 3667 14059398 OSt 20250626143659.0 050801s2006 ohua b 001 0 eng 2005931612 9780324322712 (OCoLC)ocm62331222 KyUL KyU lccopycat HF5837 .P37 2006 Parente, Donald. Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. Guide to marketing communication plans Marketing communication plans 4th ed. Mason, Ohio : Thomson/South-Western, c2006. xxvi, 400 p. : ill. ; 24 cm. Includes bibliographical references and index. Advertising campaigns. Marketing School of Business and Education Communication in marketing. Marketing School of Business and Education Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html 7 cbc copycat 3 epcn 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-27 Purchse 7841.00 HF5837 .P37 2006 KYU/2017/6726 2026-03-31 2017-02-27 LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-27 Purchase 7841.00 2 HF5837 .P37 2006 KYU/2017/6736 2026-03-31 2026-01-20 2017-02-27 LLB