@book{3667,
	author = {Parente, Donald.},
	title = {Advertising campaign strategy :},
	publisher = {Thomson/South-Western,},
	year = {c2006.},
	address = {Mason, Ohio :},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/toc/fy0605/2005931612.html}
}