Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 2nd ed. 
 - New York:  Prentice-Hall,  c2012. 
 - xxiv, 676 p. :  ill. ;  24 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292104805 
<br/><br/><label>LCCN: </label>82012335  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K68 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8