01920cam a2200337 a 4500999001500000001000900015003000400024005001700028008004100045010001700086020001800103040002800121041000700149042000800156050002400164082002700188100001800215245012500233250001200358260003100370300003500401504005100436505060600487650007201093700002401165700004001189906004501229942001301274952015501287952014001442  c3633d363317470709OSt20250626121546.0120921s2014    maua     b    001 0 eng    a  2012038213  a9780273791935  aDLCcKyULdDLCbenglish  aen  apcc00aHD 30.22b.K43 201400aHD 30.22 .K43 20142231 aKeat, Paul G.10aManagerial economics :beconomic tools for today's decision makers /cPaul G. Keat, Philip K.Y. Young, Stephen E. Erfle.  a7th ed.  aBoston :bPearson,cc2013.  axxvi, 593 p. :bill. ;c27 cm.  aIncludes bibliographical references and index.0 aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry. 0aManagerial economics.2ManagementxSchool of Business and Education1 aYoung, Philip K. Y.1 aErfle, Stephen E.q(Stephen Eugene)  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2017-02-26ePurchaseg7801.00l1oHD 30.22 .K43 2014pKYU/2017/6692r2026-03-31s2023-04-11w2017-02-26yLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2017-02-26ePurchaseg7801.00oHD 30.22 .K43 2014pKYU/2017/6693r2017-02-26w2017-02-26yLLB