TY  - BOOK
AU  - Keat,Paul G.
AU  - Young,Philip K.Y.
AU  - Erfle,Stephen E.
TI  - Managerial economics: economic tools for today's decision makers 
SN  - 9780273791935
AV  - HD 30.22 .K43 2014
U1  - HD 30.22 .K43 2014 23
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Managerial economics
KW  - Management
KW  - School of Business and Education
N1  - Includes bibliographical references and index; Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry
ER  -