01767cam a2200325 a 4500 3633 3633 17470709 OSt 20250626121546.0 120921s2014 maua b 001 0 eng 2012038213 9780273791935 DLC KyUL DLC english en pcc HD 30.22 .K43 2014 HD 30.22 .K43 2014 23 Keat, Paul G. Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle. 7th ed. Boston : Pearson, c2013. xxvi, 593 p. : ill. ; 27 cm. Includes bibliographical references and index. Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry. Managerial economics. Management School of Business and Education Young, Philip K. Y. Erfle, Stephen E. (Stephen Eugene) 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-26 Purchase 7801.00 1 HD 30.22 .K43 2014 KYU/2017/6692 2026-03-31 2023-04-11 2017-02-26 LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-26 Purchase 7801.00 HD 30.22 .K43 2014 KYU/2017/6693 2017-02-26 2017-02-26 LLB