02298cam a2200373 i 4500999001500000001000900015003000400024005001700028008004100045010001700086020002900103040001900132042000800151050002200159082001700181084002300198100003200221245011300253250002100366264004200387300006000429336002100489337002500510338002300535490003800558500004800596504006700644520081800711650006901529650012101598906004501719942001301764952014701777  c3632d363217775991OSt20250613164201.0130613s2014    njua     b    001 0 eng    a  2013021892  a9781118626771 (hardback)  aKyULbengcKyU  apcc00aGT3405b.G65 201400a394.2068223  aBUS0810002bisacsh1 aGoldblatt, Joe Jeff,d1952-10aSpecial events : creating and sustaining a new world for celebration cProfessor Joe Goldblatt, Ed.D., FRSA.  aSeventh edition. 1aHoboken, New Jersey :bWiley,c[2014]  axxvi, 406 pages :billustrations (some color) ;c25 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier0 aThe Wiley event management series  aPrevious editions have different subtitles.  aIncludes bibliographical references (pages 378-385) and index.  a"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--cProvided by publisher. 0aSpecial eventsxSchool of Business and Education2Social Science 7aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.2Social SciencexSchool of Business and Education  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2017-02-26ePurchaseg6713.00oGT3405 .G65 2014pKYU/2017/6450r2026-03-31v2500.00w2017-02-26yLLB