Goldblatt, Joe Jeff 1952- creator text bibliography nju 2014 Seventh edition. monographic eng

print

xxvi, 406 pages : illustrations (some color) ; 25 cm. "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"-- Professor Joe Goldblatt, Ed.D., FRSA. Previous editions have different subtitles. Includes bibliographical references (pages 378-385) and index. Special events School of Business and Education BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism School of Business and Education GT3405 .G65 2014 394.2068 BUS081000 9781118626771 (hardback) 2013021892 KyUL 130613 20250613164201.0 17775991 eng