Business-to-business marketing : a strategic approach /
by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr.
- 3rd ed.
- Thousand Oaks, Calif. : Sage Publications, c2001.
- xxiii, 536 p. : ill. ; 26 cm.
Includes bibliographical references (p. 507-516) and index.
0803959648 (alk. paper)
00012755
Industrial marketing.--School of Business and Education