Foundations of advertising : Theory & practice 
Chunawalla, S.A. and K.C. Sethia 
 - 8th ed. 
 - Delhi,   Himalaya Publishing House;  2015. 
 - 612 p.: 
<br/><br/><label>ISBN: </label>9789352023585 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5823   / .C48 2015 
<br/><br/><label>Dewey Class. No.: </label>HF 5823 .C48 2015