TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 9781292017419
AV  - HF 5415.32 .S65 2015
U1  - HF 5415.32 .S65 2015 23
PY  - 2015///]
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
KW  - Fashion and Design
KW  - School of Engineering and Technology
N1  - Includes bibliographical references and indexes; Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion
ER  -