01626cam a2200337 i 4500 3577 3577 17897375 OSt 20250612135808.0 130924s2015 maua 000 0 eng 2013038389 9781292017419 0133450899 DLC eng KyUL rda DLC pcc HF 5415.32 .S65 2015 HF 5415.32 .S65 2015 23 Solomon, Michael R. Consumer behavior : buying, having, and being / Solomon, Michael R. Eleventh Edition. Boston : Pearson, [2015] xxii, 582 pages : illustrations ; 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and indexes. Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion. Consumer behavior. Fashion and Design School of Engineering and Technology 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-23 Purchase 4000.00 1 HF 5415.32 .S65 2015 KYU/2017/6411 2026-03-31 2017-07-07 2017-02-23 LLB