Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having, and being / 
Solomon, Michael R.  
 - Eleventh Edition. 
 - xxii, 582 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion. 
<br/><br/><label>ISBN: </label>9781292017419 0133450899 
<br/><br/><label>LCCN: </label>2013038389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.--School of Engineering and Technology
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / .S65 2015 
<br/><br/><label>Dewey Class. No.: </label>HF 5415.32 .S65 2015