Pitt, Martyn. creator Koufopoulos, Dimitrios N. text bibliography enk London Los Angeles SAGE 2012 monographic eng

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xviii, 451 p. : ill. ; 24 cm. Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management. Martyn Pitt & Dimitrios Koufopoulos. Includes bibliographical references (p. [403]-427) and index. Strategic planning School of Business and Education HD 30.28 .P58 2012 HD 30.28 .P58 2012 9781849201865 (hbk.) 1849201862 (hbk.) 9781849201872 (pbk.) 1849201870 (pbk.) 2011941032 NLE 111012 20250611113141.0 16996695