02097cam a22004094a 4500 3557 3557 16721246 OSt 20250611101944.0 110404s2012 enka b 001 0 eng 2011013123 GBB149172 bnb 015794286 Uk 9780273736950 (pbk.) 0273736957 (pbk.) (OCoLC)ocn711777302 DLC KyUL YDX YDXCP CDX BWK DEBBG UKMGB DLC EN pcc e------ HF 5415.33 .S35 2012 HF 5415.33 .S35 2012 22 HF 5415.33 .S35 2012 rvk Schiffman, Leon G. Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. 2nd ed. Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. xix, 460 p. : ill. (chiefly col.) ; 27 cm. Includes bibliographical references and index. An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. Consumer behavior Europe. Marketing School of Business and Education Motivation research (Marketing) Europe. Marketing School of Business and Education Kanuk, Leslie Lazar. Hansen, Håvard. 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-22 Purchase 7481.00 HF 5415.33 .S35 2012 KYU/2017/6340 2026-03-31 2017-02-22 LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-02-22 Purchase 7481.00 HF 5415.33 .S35 2012 KYU/2017/6341 2026-03-31 2017-02-22 LLB