01842cam a22003734a 4500999001300000001000900013003000400022005001700026008004100043010001700084020001500101035002300116040002700139041000700166042000800173050002400181082001700205100002100222245008700243260006000330300003500390504006400425505030000489650007700789650002500866650002000891650002100911856007800932856009101010906004501101942001301146952015301159952015601312  c354d35413487791OSt20260528141524.0040211s2004    maua     b    001 0 eng    a  2004002697  a1578517745  a(OCoLC)ocm54415938  aKyUCLcKyUCdKYUCdDLC  aEN  apcc00aHD 69.B7b.H67 200400a658.8/272221 aHolt, Douglas B.10aHow brands become icons :bthe principles of cultural branding /cDouglas B. Holt.  aBoston, Mass. :bHarvard Business School Press,cc2004.  axiii, 265 p. :bill. ;c25 cm.  aIncludes bibliographical references (p. 245-249) and index.0 aWhat is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. 0aBrand name products.2EntrepreneurshipxSchool of Business and Education 0aBranding (Marketing) 0aBusiness names. 0aPopular culture.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0414/2004002697.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy1311/2004002697-d.html  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2015-08-04ePurchaseg2655.00l3oHD 69 .H64 2004pKYUC/2013/4113r2026-03-31s2024-01-08w2015-08-04yLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2015-08-04ePurchaseg2655.00l2oHD 69 .H64 2004pKYUC/2013/4112r2021-05-27s2021-05-26t2w2015-08-04yLLB