TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding 
SN  - 1578517745
AV  - HD 69.B7 .H67 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Entrepreneurship
KW  - School of Business and Education
KW  - Branding (Marketing)
KW  - Business names
KW  - Popular culture
N1  - Includes bibliographical references (p. 245-249) and index; What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism
UR  - http://www.loc.gov/catdir/toc/ecip0414/2004002697.html
UR  - http://www.loc.gov/catdir/enhancements/fy1311/2004002697-d.html
ER  -