01663cam a22003734a 4500 354 354 13487791 OSt 20260528141524.0 040211s2004 maua b 001 0 eng 2004002697 1578517745 (OCoLC)ocm54415938 KyUCL KyUC KYUC DLC EN pcc HD 69.B7 .H67 2004 658.8/27 22 Holt, Douglas B. How brands become icons : the principles of cultural branding / Douglas B. Holt. Boston, Mass. : Harvard Business School Press, c2004. xiii, 265 p. : ill. ; 25 cm. Includes bibliographical references (p. 245-249) and index. What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. Brand name products. Entrepreneurship School of Business and Education Branding (Marketing) Business names. Popular culture. Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002697.html Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2004002697-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2015-08-04 Purchase 2655.00 3 HD 69 .H64 2004 KYUC/2013/4113 2026-03-31 2024-01-08 2015-08-04 LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2015-08-04 Purchase 2655.00 2 HD 69 .H64 2004 KYUC/2013/4112 2021-05-27 2021-05-26 2 2015-08-04 LLB